Poseidon (Pty) Ltd is the newcomer to the group and was formed in May 2021 as the exclusive distribution partner for 2XU within the Southern African region.
2XU originates from Australia and starting out as a specialist run and triathlon brand, 2XU has grown to become the world’s most technical sportswear company, driven by a relentless pursuit to multiply human performance. 2XU garments are proven by independent, scientific research to deliver real physiological benefits to athletes of all abilities.
In South Africa, the brand is being positioned firmly in Tri, with a speciality and sports performance segmentation strategy and a strong ecomm driven D.T.C strategy.
