Bash (Pty) Ltd is a footwear distributor, who secured the rights to import and distribute the BIRKENSTOCK brand in March 2015. Bash operates a full multi-channel solution servicing wholesale customers, its own retail doors and e-commerce. We currently own and operate 10 BIRKENSTOCK retail doors, and supply about 50 wholesale doors across South Africa.
BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose – maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless super brand with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).
