HESTIA BRANDS (Pty) Ltd, a subsidiary of ARES HOLDINGS secured the rights to import and distribute HEY DUDE in December 2023. HESTIA BRANDS (Pty) Ltd operates a full multi-channel solution servicing key wholesale customers, two HEY DUDE retail doors and its own e-commerce platform.
Born in Italy in the Summer of 2008, HEY DUDE is a footwear brand that was established to provide consumers with a lightweight, comfortable, and stylish shoe alternative. When paired with their signature Flex & Fold Technology, a lightweight sole, and soft fabric, HEY DUDE mimics the illustrious feeling of walking barefoot and in comfort – ready for any adventure, go-to moment or riveting exploration. In 2010 HEY DUDE experienced considerable success in the U.S Market and catapulted to fame, labelled as the ‘fastest growing shoe brand’ in America. With their roots firmly planted in versatility and echoing a comfort-centric approach throughout all products, HEY DUDE has enjoyed international demand and expansion across the globe.
