This is No Ordinary Designer Label; this is Ted Baker.

Born in Glasgow in 1988 as shirt specialist, Ted Baker has, over the past 35 years, transformed into a premium global lifestyle icon, showcasing a sweet blend of quirky sophistication with uncompromising quality in menswear, womenswear, accessories, and everything in between. Our ethos? “Would Ted do it that way?”—a playful nod to our commitment to authenticity, individuality, and creativity, where the magic is in the details, and the fun is woven into every stitch. Step into the world of Ted Baker, designed for those who crave timeless pieces that fit seamlessly into their vibrant, ever-evolving lives. What else would you expect from No Ordinary Designer Label?

Poseidon Brands acquired the distribution rights for Ted Baker London in 2024. Currently, the group operates 8 retail doors, and will soon be launching a local e-online store.